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~language:"eng"
~type_genre:"Article in journal"
~type_genre:"Amtsdruckschrift"
~subject:"Consumer behaviour"
~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
Konsumentenverhalten
347
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Brand image
107
Markenimage
107
Beziehungsmarketing
95
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Article in journal
Amtsdruckschrift
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348
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
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2
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2
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2
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2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
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European journal of marketing : EJM
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,892
International journal of consumer studies
729
International journal of hospitality management
723
Psychology & marketing
638
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing communications
282
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Cogent business & management
244
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
348
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1
Pleasure and guilt : how do they interplay in luxury consumption?
Ki, Chungwha
;
Lee, Kangbok
;
Kim, Youn-Kyung
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 722-747
Persistent link: https://www.econbiz.de/10011704237
Saved in:
2
Moving toward settlement : tourism as acculturation practice
Cruz, Angela Gracia B.
;
Buchanan-Oliver, Margo
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 772-794
Persistent link: https://www.econbiz.de/10011704248
Saved in:
3
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
4
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
5
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
6
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
7
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
8
Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
9
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
10
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
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