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~language:"eng"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~subject:"Consumer behaviour"
~person:"Dwivedi, Yogesh Kumar"
~person:"Paul, Justin"
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Consumer behaviour
Konsumentenverhalten
115
Bibliometrics
41
Bibliometrie
41
Innovation adoption
33
Innovationsakzeptanz
33
Social Web
32
Social web
32
India
29
Indien
28
Internet marketing
28
Brand management
27
Markenführung
27
Online-Marketing
27
Artificial intelligence
23
Relationship marketing
23
Beziehungsmarketing
22
Innovation
22
Lieferkette
22
Supply chain
22
Brand image
21
Dienstleistungsqualität
21
Markenimage
21
Online retailing
21
Online-Handel
21
Service quality
21
Künstliche Intelligenz
20
Coronavirus
17
Globalisierung
17
Globalization
17
Innovation diffusion
17
Innovationsdiffusion
17
Digitalisierung
16
Digitization
16
Firm performance
16
KMU
16
Mobile Business
16
Mobile business
16
SME
16
Unternehmenserfolg
16
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Article
114
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Bibliografie
Aufsatz in Zeitschrift
115
Aufsatzsammlung
2
Language
All
English
Author
All
Dwivedi, Yogesh Kumar
Paul, Justin
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Phau, Ian
70
Khare, Arpita
68
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Belk, Russell W.
52
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
43
Diamantopoulos, Adamantios
42
Hollebeek, Linda D.
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
39
Das, Gopal
38
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Gierl, Heribert
33
Haws, Kelly L.
33
Prashar, Sanjeev
33
Rana, Nripendra P.
33
Thøgersen, John
33
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Journal of retailing and consumer services
23
Journal of business research : JBR
16
International journal of Indian culture and business management
8
Technological forecasting & social change : an international journal
6
The marketing review
6
European journal of marketing : EJM
5
Information systems management
4
International journal of consumer studies
4
Psychology & marketing
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Asia Pacific journal of marketing and logistics
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
Journal of consumer behaviour
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Asian journal of business ethics : AJBE
1
European journal of innovation management : EJIM
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of business information systems : IJBIS
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
International marketing review
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Operations management research : OMR ; advancing practice through theory
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
115
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115
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1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
6
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
7
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
8
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
9
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
10
Organic food consumption and contextual factors : an attitude-behavior-context perspective
Sadiq, Mohd
;
Adil, Mohd
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
6
,
pp. 3383-3397
Persistent link: https://www.econbiz.de/10014369818
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