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This study investigated the impact of electronic customer relationship management (e-CRM) strategies (functional and personal dimensions) on customer loyalty in the Jordanian telecommunication sector. The mediating role of perceived customer relationship quality (cognitive and an emotional...
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Addressing the debated topic of credibility in online sales, the present study analyses buyer's perspective. The study develops from the literature to test and refine a multi-dimensional measurement of e-shops credibility. Consumer's criteria for assessing e-shops credibility are empirically...
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The purpose of this study is to explore the role of social capital and collaborative knowledge creation in achieving e-business proactiveness in responding to the COVID-19 crisis. An online survey was used to collect data from industries that had to continue working during the crisis, such as...
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The knowledge economy, fostered by knowledge-based innovation, has been linked to entrepreneurial and economic success, especially in OECD countries. Studies have shown the influence of socio-cultural factors on almost every area of economic behavior. However, few studies have attempted to...
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Despite the growth in CRM installations, e-CRM projects still have a significant failure rate, even after substantial investments in CRM technology. High rates of failure mean that the current requirements for developing and designing CRM need to be analysed. It's not enough to just look at data...
Persistent link: https://www.econbiz.de/10014365978