Similar Search Results

Animating business relationships through community social capital : an insight into conviviality

Guercini, Simone; Ranfagni, Silvia - In: Journal of enterprising communities : people and places … 16 (2022) 4, pp. 562-581

Persistent link: https://www.econbiz.de/10013361884

An online research approach for a dual perspective analysis of brand associations in art museums

Ranfagni, Silvia; Milanesi, Matilde; Guercini, Simone - In: International review on public and non-profit marketing 20 (2023) 1, pp. 149-167

Persistent link: https://www.econbiz.de/10014252137

Marketing automation and the scope of marketers' heuristics

Guercini, Simone - In: Management decision 61 (2023) 13, pp. 295-320

Persistent link: https://www.econbiz.de/10014448300

Wine label design proposals : an eye-tracking study to analyze consumers' visual attention and preferences

Barbierato, Elena; Berti, Danio; Ranfagni, Silvia; … - In: International journal of wine business research 35 (2023) 3, pp. 365-389

Persistent link: https://www.econbiz.de/10014335883

Omnichannel retailing and post-pandemic recovery : building a research agenda

Salvietti, Giada; Ziliani, Cristina; Teller, Christoph; … - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 1156-1181

Persistent link: https://www.econbiz.de/10013398158

Exploring the relationship between chatbots, service failure recovery and customer loyalty : a frustration–aggression perspective

Ozuem, Wilson; Ranfagni, Silvia; Willis, Michelle; … - In: Psychology & marketing 41 (2024) 10, pp. 2253-2273

Persistent link: https://www.econbiz.de/10015133743

International Growth as Integration of R&D Activities. Evidence from Large Multinational Companies

Guercini, Simone - Laboratory of Economics and Management (LEM), Scuola … - 1999

Corporate R&D internationalization has been analyzed predominantly in terms of the geographic diversification of multinational companies' research laboratories, and only to a lesser extent as a process involving the development of resources and capabilities within organizations and as a means of...

Persistent link: https://www.econbiz.de/10005481683

How international marketers make decisions : exploring approaches to learning and using heuristics

Guercini, Simone; Freeman, Susan - In: International marketing review 40 (2023) 3, pp. 429-451

Persistent link: https://www.econbiz.de/10014381213

Simon's scissors : meta-heuristics for decision-makers

Marewski, Julian N.; Katsikopoulos, Konstantinos V.; … - In: Management decision 62 (2024) 13, pp. 283-308

Persistent link: https://www.econbiz.de/10015197604

Supplier-customer relationships for sustainability-led innovation in the textile industry

Dominidiato, Matteo; Guercini, Simone; Milanesi, Matilde; … - In: The journal of business & industrial marketing 39 (2024) 13, pp. 15-26

Persistent link: https://www.econbiz.de/10015205306