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The aim of this paper is to analyse consumers’ perception about private label products of Indian retailers and to examine the group difference between gender of the consumers and their perceptions towards private label product attributes. Total 345 samples are collected from consumers across...
Persistent link: https://www.econbiz.de/10014141645
the organization, a majority of lifestyle brands and retailers in India believe that the consumer communication is the … lifestyle brands/retailers in India and designing a framework without empirical pieces of evidence is also not appropriate. In … data of a few select organized lifestyle brands and retailers in India; iii) borrowed experimental findings and insights …
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The Supermarket retailers in India are on a rollercoaster ride with competition intensifying in the industry and a … supermarket retailers in India and facilitate them to choose the best strategies to ride on. This paper draws heavily from … enabling supermarket retailers in India attain competitive advantage. Adding strength to the research is the result derived …
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Service Quality is a blend of two words, Service and Quality where we discover accentuation on the accessibility of value services to definitive users. RSQS scale has been used for identifying the discriminant service quality factors differentiating the consumer perception of high end apparel...
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The selection of a suitable customer lifetime value (CLV) model is a key issue for companies that are introducing a CLV managerial approach in their online B2C relationship stores. The online retail environment places CLV models on several specific assumptions, e.g. non-contractual relationship,...
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Service quality is important because it makes prices more affordable, and also fulfils customer satisfaction. This bolsters trust for customers, and thereby encourages them to keep buying products at retail stores. This research uses Quality Service Analysis method to understand the gap between...
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