, and trust to investigate the sustainability of intentions to use SNS. This study also focused on the mediating effect of … the relationship between trust and intentions to use SNS through users’ attitudes which were significantly correlated with …

Although trust is one of the most widespread and studied constructs in marketing and management, its definition … increasing importance of blogs, specific scales for, and measures of, trust have not been considered in the literature. This … paper proposes a scale to measure online trust in the blog domain (Blog Trust Scale, BTS) through the development of an …

Trust plays an important role in social media communication. For companies, trust is an important determinant of … successful online communication. Thus, there is a pressing need to understand consumers' trust in the socially mediated … environment This paper presents a research study focused on modelling trust dimensions on social media. The main objective of this …