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The performance effects of combining rationality and intuition in making early new product idea evaluation decisions

Eling, Katrin; Langerak, Fred; Griffin, Abbie - In: Creativity and innovation management 24 (2015) 3, pp. 464-477

Persistent link: https://www.econbiz.de/10011454115

New product creativity : understanding contract specificity in new product introductions

Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58

Persistent link: https://www.econbiz.de/10011458669

Short- and long-term market returns of international codevelopment alliances of new products

Harmancioglu, Nukhet; Griffith, David A.; Yılmaz, Tuba - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 939-959

Persistent link: https://www.econbiz.de/10012107383

Cross-national collaboration of marketing personnel within a multinational : leveraging customer participation for new product advantage

Griffith, David A.; Lee, Hannah S. - In: Journal of international marketing 24 (2016) 4, pp. 1-19

Persistent link: https://www.econbiz.de/10011626803

Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions

Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 87-100

Persistent link: https://www.econbiz.de/10011820305

The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture

Cillo, Paola; Griffith, David A.; Rubera, Gaia - In: Journal of marketing 82 (2018) 6, pp. 49-70

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Serial Innovators : How Individuals Create and Deliver Breakthrough Innovations in Mature Firms

Griffin, Abbie; Price, Raymond L.; Vojak, Bruce - 2020

Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who...

Persistent link: https://www.econbiz.de/10014479550

Building and leveraging competence exploitation and exploration for firm new product success

Griffith, David A.; Dean, Tereza; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 97 (2021), pp. 233-244

Persistent link: https://www.econbiz.de/10013206321

The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations

Dean, Tereza; Griffith, David A.; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 109 (2023), pp. 174-187

Persistent link: https://www.econbiz.de/10014282235

The high-end bias : a decision-maker preference for premium over economy innovations

Reinhardt, Ronny; Gurtner, Sebastian; Hoskins, Jake D.; … - In: Long range planning : LRP ; international journal of … 57 (2024) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10014529422