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Joint pricing and advertising strategy with reference price effect
Lu, Lihao; Gou, Qinglong; Tang, Wansheng; Zhang, Jianxiong - In: International journal of production research 54 (2016) 17/18, pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
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Pricing and quality decisions with conspicuous consumers
Zhu, Guowei; Zhang, Jianxiong; Xing, Enfeng; Han, Danke - In: Transportation research / E : an international journal 165 (2022), pp. 1-22
Persistent link: https://www.econbiz.de/10013383680
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A dynamic advertising model with reference price effect
Zhang, Qiao; Zhang, Jianxiong; Tang, Wansheng - In: RAIRO / Operations research 49 (2015) 4, pp. 669-688
Persistent link: https://www.econbiz.de/10011546692
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A joint dynamic pricing and advertising model of perishable products
Feng, Lin; Zhang, Jianxiong; Tang, Wansheng - In: Journal of the Operational Research Society : OR 66 (2015) 8, pp. 1341-1351
Persistent link: https://www.econbiz.de/10011417203
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Optimal dynamic pricing and replenishment cycle for non-instantaneous deterioration items with inventory-level-dependent demand
Zhang, Jianxiong; Wang, Yu; Lu, Lihao; Tang, Wansheng - In: International journal of production economics 170 (2015), pp. 136-145
Persistent link: https://www.econbiz.de/10011421814
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The effect of the alliance between manufacturer and weak retailer on supply chain performance
Zhang, Jianxiong; Lei, Liyan; Lu, Fuxiao; Cui, Lixin - In: IMA journal of management mathematics 29 (2018) 4, pp. 457-487
Persistent link: https://www.econbiz.de/10011974914
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Cooperative advertising : a way escaping from the prisoner's dilemma in a supply chain with sticky price
Lu, Fuxiao; Tang, Wansheng; Liu, Guowei; Zhang, Jianxiong - In: Omega : the international journal of management science 86 (2019), pp. 87-106
Persistent link: https://www.econbiz.de/10012016313
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Should a manufacturer give up pricing power in a vertical information-sharing channel?
Zhang, Qiao; Tang, Wansheng; Zaccour, Georges; Zhang, … - In: European journal of operational research : EJOR 276 (2019) 3, pp. 910-928
Persistent link: https://www.econbiz.de/10012003697
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Supply chain pricing and coordination with markdown strategy in the presence of conspicuous consumers
Xue, Musen; Tang, Wansheng; Zhang, Jianxiong - In: International transactions in operational research : … 23 (2016) 6, pp. 1051-1065
Persistent link: https://www.econbiz.de/10011553487
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Benefits of partial myopia in a durable product supply chain considering pricing and advertising
Lu, Fuxiao; Liu, Guowei; Zhang, Jianxiong; Tang, Wansheng - In: Journal of the Operational Research Society : OR 67 (2016) 10, pp. 1309-1324
Persistent link: https://www.econbiz.de/10011590601