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The dynamics of online consumers’ response to price promotion
Kim, Youngsoo; Krishnan, Ramayya - In: Information systems research : ISR 30 (2019) 1, pp. 175-190
Persistent link: https://www.econbiz.de/10012038216
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Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.; Nordfält, Jens; Grewal, Dhruv - In: Journal of retailing 92 (2016) 1, pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
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The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott; Grewal, Dhruv; Aguirre, Elizabeth; Mahr, … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
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Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis; Emrich, Oliver; Grewal, Dhruv; … - In: Journal of marketing research 57 (2020) 5, pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
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Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh; Grewal, Dhruv; Sunder, Sarang; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
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Communication in the gig economy : buying and selling in online freelance marketplaces
Ludwig, Stephan; Herhausen, Dennis; Grewal, Dhruv; … - In: Journal of marketing 86 (2022) 4, pp. 141-161
Persistent link: https://www.econbiz.de/10013258883
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Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur; Carlson, Jamie; Gudergan, Siegfried - In: Journal of retailing 98 (2022) 4, pp. 611-632
Persistent link: https://www.econbiz.de/10013535715