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A review of marketing strategies from the European chocolate industry
Ramli, Nur Suhaili - In: Journal of Global Entrepreneurship Research : JGER 7 (2017) 10, pp. 1-17
This paper reviews the main marketing strategies applied by the European chocolate industry. It focuses on the role of country-of-origin, product diversification and scenarios, and provides a historical overview of the industry. This is followed by a discussion of the association between a brand...
Persistent link: https://www.econbiz.de/10011684398
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Exploring the gap between policy and practice in private branding strategy management in an emerging market
Herstein, Ram; Drori, Netanel; Berger, Ron; Barnes, … - In: International marketing review 34 (2017) 4, pp. 559-578
Persistent link: https://www.econbiz.de/10011760570
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An assessment of consumer perception and marketing strategies of major Korean brands in Mali : the case of Hyundai, Kia, Samsung and LG
Lee, Woo-Chae - In: Journal of international trade & commerce 12 (2016) 4, pp. 195-210
Persistent link: https://www.econbiz.de/10011796311
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Application of "masstige" theory and approaches for the marketing of smartphone brands in India
Baber, Ruturaj; Upadhyay, Yogesh; Kaurav, Rahul Pratap Singh - In: International journal of business and emerging markets … 12 (2020) 3, pp. 296-312
Persistent link: https://www.econbiz.de/10012505334
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Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha; Shukla, Paurav; Taylor, Charles … - In: Journal of business research : JBR 127 (2021), pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
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Analysing the marketing strategies that fish farming businesses in the UK can use to gain a competitive advantage
Olawunmi, Christiana Adeola; Clarke, Andrew Paul - In: Journal of enterprising communities : people and places … 17 (2023) 6, pp. 1410-1438
Persistent link: https://www.econbiz.de/10014432853
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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon; Tung, Vincent - In: Journal of travel and tourism marketing 33 (2016), pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars; Hjalmarson, Hanna; Mägi, Anne W. - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 171-184
Persistent link: https://www.econbiz.de/10011581100