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BENEFITS OF AMBIGUITY IN NEW PRODUCT DEVELOPMENT
BRUN, ERIC; SÆTRE, ALF STEINAR; GJELSVIK, MARTIN - In: International Journal of Innovation and Technology … 05 (2008) 03, pp. 303-319
In this paper we challenge the traditional notion of ambiguity as an undesirable element in New Product Development … (NPD) and explore how companies sometimes sustain or even increase ambiguity during their NPD projects. Based on … can be better understood. We identify four ways that NPD projects can benefit from temporarily sustaining ambiguity …
Persistent link: https://www.econbiz.de/10005047366
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Managing program impacts in new product development : an exploratory case study on overcoming uncertainties
Laine, Teemu; Korhonen, Tuomas; Martinsuo, Miia - In: International journal of project management : the … 34 (2016) 4, pp. 717-733
Persistent link: https://www.econbiz.de/10011480198
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How rumors and preannouncements foster curiosity toward products
Sääksjärvi, Maria; Gill, Tripat; Hultink, Erik J. - In: European journal of innovation management : EJIM 20 (2017) 3, pp. 350-371
Persistent link: https://www.econbiz.de/10011746203
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A data-driven fuzzy front end model for contextual performance and concurrent collaboration
Park, Dongmyung; Han, Ji; Childs, Peter R. N. - In: IEEE transactions on engineering management : EM 70 (2023) 2, pp. 660-683
Persistent link: https://www.econbiz.de/10014232233
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When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration
Lee, Ruby; Wang, Yonggui; Ma, Shuang; Anderson, Jeffrey E. - In: Industrial marketing management : the international … 104 (2022), pp. 276-288
Persistent link: https://www.econbiz.de/10013326859
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How performance measurement can support achieving success in project-based operations
Korhonen, Tuomas; Jääskeläinen, Aki; Laine, Teemu Juhani - In: International journal of project management : the … 41 (2023) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10014284753
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Toward a "theoretical toolbox" for the supplier-enabled fuzzy front end of the new product development process
Wowak, Kaitlin D.; Craighead, Christopher W.; Ketchen, … - In: The journal of supply chain management : a global … 52 (2016) 1, pp. 66-81
Persistent link: https://www.econbiz.de/10011434734
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Exploring the impact of packaging interactions on quality of life among older consumers
Ford, Nicholas; Trott, Paul; Simms, Chris - In: Journal of marketing management : MM 32 (2016) 3/4, pp. 275-312
Persistent link: https://www.econbiz.de/10011545626
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Understanding linear and nonlinear aspects of product concept development from the organisational interpretation perspective
Miyao, Manabu - In: International journal of innovation management 20 (2016) 2, pp. 1650027-1-22
Persistent link: https://www.econbiz.de/10011498709
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Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling; Luo, Lan - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 445-464
Persistent link: https://www.econbiz.de/10011498939