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Der Einfluss von persönlicher Kommunikation auf Kundenzufriedenheit, Kundenbindung und Weiterempfehlungsverhalten : Design und Ergebnisse einer empirischen Studie im deutschen Strommarkt

Wangenheim, Florian von; Bayón, Tomás; Weber, Lars - In: Marketing : ZFP ; journal of research and management 24 (2002) 3, pp. 181-194

Persistent link: https://www.econbiz.de/10001696517

Neuere Mikroökonomie und Marketing : Eine wissenschaftstheoretisch geleitete Analyse

Bayón, Tomás - 1997

Persistent link: https://www.econbiz.de/10013514039

Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag

Bayón, Tomás (contributor); Bauer, Hans H. (honouree); … - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10013515428

Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor

Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999

Persistent link: https://www.econbiz.de/10012200363

Dynamic Capabilities and Relationships : Discourses, Concepts, and Reflections

Bayón, Tomás (ed.); Eisend, Martin (ed.); Koch, Jochen (ed.) - 2021 - 1st ed. 2021.

Dynamic Capabilities: Celebrating the Plurality of Understandings of the Concept -- Explaining the Popularity of the Dynamic Capabilities Framework: A Comment -- Dynamic Managerial Capabilities and Relationships: The Role of Social Relations in Strategic Change -- Confirmation Bias: A Boundary...

Persistent link: https://www.econbiz.de/10012655241

The effect of word of mouth on services switching : Measurement and moderating variables

v. Wangenheim, Florian; Bayón, Tomás - In: European Journal of Marketing 38 (2004) 9/10, pp. 1173-1185

The effects of word of mouth (WOM) on the receiver's attitudes and intentions have been studied at length, but the question under which conditions WOM leads to a behavioural outcome (such as a purchase or switching decision) has received less attention. This paper studies the effects of WOM in...

Persistent link: https://www.econbiz.de/10014722200

How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers

Klapdor, Sebastian; Anderl, Eva; Schumann, Jan Hendrik; … - In: Journal of advertising research 55 (2015) 4, pp. 433-442

Persistent link: https://www.econbiz.de/10011429169

The effect of a service provider’s competitive market position on churn among flat-rate customers

Moser, Sabine; Schumann, Jan Hendrik; Wangenheim, … - In: Journal of service research : JSR 21 (2018) 3, pp. 319-335

Persistent link: https://www.econbiz.de/10011916513

Antecedents of peripheral services cross-buying behavior

Evanschitzky, Heiner; Malhotra, Neeru; Wangenheim, … - In: Journal of retailing and consumer services 36 (2017), pp. 218-224

Persistent link: https://www.econbiz.de/10011698002

Renew or cancel? : drivers of customer renewal decisions for IT-based service contracts

Wangenheim, Florian von; Wünderlich, Nancy V.; … - In: Journal of business research : JBR 79 (2017), pp. 181-188

Persistent link: https://www.econbiz.de/10011745251