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International journal of advertising : the review of marketing communications
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Introduction to the special issue on the future of advertising
Yoon, Sukki
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 823-826
Persistent link: https://www.econbiz.de/10013209437
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2
Colour effects in green advertising
Lim, Dongjae
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
International Journal of Consumer Studies
44
(
2020
)
6
,
pp. 552-562
Persistent link: https://www.econbiz.de/10012281987
Saved in:
3
Death imagery in antipoaching advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Psychology & Marketing
37
(
2020
)
12
,
pp. 1684-1695
Persistent link: https://www.econbiz.de/10012407476
Saved in:
4
Cancel anytime! : how easy cancellation options enhance purchase intentions for services that require long-term commitments
Park, Sohyeon
;
Kim, Kacy K.
;
Park, Seolwoo
;
Choi, Yung Kyun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014372572
Saved in:
5
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
6
Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun
;
Yoo, Chan Yun
;
Yoon, Sukki
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
Saved in:
7
Guilt and shame : environmental message framing effects
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011744304
Saved in:
8
Introduction to the special issue on social and environmental issues in advertising
Yoon, Sukki
;
Oh, Sangdo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011547883
Saved in:
9
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
10
Narrative transportation and paratextual features of social media in viral advertising
Seo, Yuri
;
Li, Xiaozhu
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011848783
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