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Does social capital provide marketing benefits for startup business? An emerging economy perspective

Mukul, Kumar; Pandey, Neeraj; Saini, Gordhan K. - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 9, pp. 1864-1879

Purpose: This study explores the relevance of social capital resources generated through networks to address the marketing challenges of startups. It looks into the marketing issues faced by startup firms in emerging markets and examines how they leverage their social capital to reach out to...

Persistent link: https://www.econbiz.de/10012811017

Interactive influence of work-life balance benefits, employee recommendation, and job attributes on employer attractiveness and job pursuit intentions : two experiments

Ahamad, Faiz; Saini, Gordhan K.; Jawahar, I. M. - In: Asian business & management 22 (2023) 4, pp. 1215-1242

Persistent link: https://www.econbiz.de/10014374920

Proud of my organization : conceptualizing the relationships between high-performance HR practices, leadership support, organizational pride, identification and innovative work behaviour

Deepa, R.; Baral, Rupashree; Saini, Gordhan K. - In: International journal of organizational analysis 33 (2025) 2, pp. 283-300

Persistent link: https://www.econbiz.de/10015206912

Behavioral response to online pricing : empirical and managerial insights

Kalyanaram, Gurumurthy; Saini, Gordhan K.; Mony, Suresh; … - In: Journal of Indian business research 14 (2022) 2, pp. 167-185

Persistent link: https://www.econbiz.de/10013288099

Does information source interact with information content and valence in influencing employer attractiveness and job pursuit intention?

Ahamad, Faiz; Saini, Gordhan K. - In: Journal of organizational effectiveness : people and … 9 (2022) 4, pp. 724-747

Persistent link: https://www.econbiz.de/10013373379

Employer and internal branding research : a bibliometric analysis of 25 years

Saini, Gordhan K.; Lievens, Filip; Srivastava, Mukta - In: The journal of product & brand management 31 (2022) 8, pp. 1196-1221

Persistent link: https://www.econbiz.de/10013429181

Does social capital provide marketing benefits for startup business? : an emerging economy perspective

Mukul, Kumar; Pandey, Neeraj; Saini, Gordhan K. - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1864-1879

Persistent link: https://www.econbiz.de/10013391141

Reference price research in marketing : a bibliometric analysis

Srivastava, Mukta; Pandey, Neeraj; Saini, Gordhan K. - In: Marketing intelligence & planning 40 (2022) 5, pp. 604-623

Persistent link: https://www.econbiz.de/10013393502

Managers, don't neglect your prospective employees to achieve your sustainability development goals

Sinha, Richa; Saini, Gordhan K.; Jawahar, I. M. - In: Corporate social responsibility and environmental management 31 (2024) 6, pp. 5744-5758

Persistent link: https://www.econbiz.de/10015101858

Fostering inclusive social innovation in subsistence marketplaces through community-level alliances : an institutional work perspective

Raghubanshi, Gaurav; Venugopal, Srinivas; Saini, Gordhan K. - In: Industrial marketing management : the international … 97 (2021), pp. 21-34

Persistent link: https://www.econbiz.de/10013206305