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1
Mobile marketing influence on
football
fan behaviour : the case of FC Persepolis
Mohammadkazemi, Reza
;
Ebrahimi, Bahman P.
;
Shiri, Mahmood
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012523515
Saved in:
2
The effects of online brand communities in enhancing sport team brand equity : role of brand attachment and consumer brand engagement
Ghorbanzadeh, Davood
;
Rahehagh, Atena
;
Sharbatiyan, Mohsen
- In:
Sport, Business and Management : an international …
14
(
2024
)
5/6
,
pp. 604-626
Persistent link: https://www.econbiz.de/10015272544
Saved in:
3
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
4
Online and mobile marketing strategies as drivers of brand love in sports teams : findings from Real Madrid
Baena, Verónica
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011607837
Saved in:
5
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
6
Social media and sports : driving fan engagement with
football
clubs on Facebook
Vale, Leonor
;
Fernandes, Teresa
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011860421
Saved in:
7
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
8
The effect of perceived CSR on team identification and team loyalty in professional
football
in Korea
Park, Jongchul
;
Kerr, Shane
;
Kim, Il-Gwang
- In:
International journal of sport management and marketing …
18
(
2018
)
6
,
pp. 535-554
Persistent link: https://www.econbiz.de/10011989768
Saved in:
9
From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014232437
Saved in:
10
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
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