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The discourse of online consum...
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1
The 2.0 critic : blended discourses in blogging
Silva, Nathalia Dib
;
Campos, Roberta Dias
- In:
Latin American business review
20
(
2019
)
2
,
pp. 109-133
Persistent link: https://www.econbiz.de/10012179260
Saved in:
2
But it was supposed to be healthy! : how expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products
Wang, Yiru
;
Xu, Xun
;
Kuchmaner, Christina A.
;
Xu, Ran
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10014370583
Saved in:
3
How communication mediums shape the message
Oba, Demi
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
3
,
pp. 406-424
Persistent link: https://www.econbiz.de/10015144199
Saved in:
4
Paralanguage classifier (PARA) : an algorithm for automatic coding of paralinguistic nonverbal parts of speech in text
Luangrath, Andrea Webb
;
Xu, Yixiang
;
Wang, Tong
- In:
Journal of marketing research
60
(
2023
)
2
,
pp. 388-408
Persistent link: https://www.econbiz.de/10014233909
Saved in:
5
Foreign languages in advertising : linguistic and marketing perspectives
Hornikx, Jos
;
Meurs, Frank van
-
2020
Persistent link: https://www.econbiz.de/10012167397
Saved in:
6
Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective
Teso, E.
;
Olmedilla, M.
;
Martínez-Torres, María del Rocío
- In:
Technological forecasting & social change : an …
129
(
2018
),
pp. 131-142
Persistent link: https://www.econbiz.de/10011958041
Saved in:
7
Green consumerism : a cross-cultural linguistic and sentiment analysis of sustainable consumption discourse on Twitter (X)
Diwanji, Vaibhav Shwetangbhai
;
Baines, Annalise Frances
; …
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 476-505
Persistent link: https://www.econbiz.de/10015191747
Saved in:
8
Expressing and responding to customer (dis)satisfaction online : new insights from discourse and linguistic approaches
Ruytenbeek, Nicolas
;
Decock, Sofie
- In:
International journal of business communication : IJBC …
61
(
2024
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10014635436
Saved in:
9
Unveiling the cloak of deviance : linguistic cues for psychological processes in fake online reviews
Li, Lin
;
Lee, Kyung Young
;
Lee, Minwoo
;
Yang, Sung-Byung
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012241738
Saved in:
10
The impact of electronic entrepreneur-related word of mouth on brand evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
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