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Extended conditional trend analysis : Predicting triple period buyer flows with a tri‐variate NBD model

Trinh, Giang; Dawes, John; Wright, Malcolm; Danenberg, Nick - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 92-101

Persistent link: https://www.econbiz.de/10012632439

Buying brands at both regular price and on promotion over time

Scriven, John; Clemente, Maria; Dawes, John; Trinh, Giang; … - In: Australasian marketing journal 25 (2017) 4, pp. 252-260

Persistent link: https://www.econbiz.de/10011792010

Extended conditional trend analysis : predicting triple period buyer flows with a tri-variate NBD model

Trinh, Giang; Dawes, John; Wright, Malcolm J.; … - In: Journal of consumer behaviour 21 (2022) 1, pp. 92-101

Persistent link: https://www.econbiz.de/10012813937

Fundamental basket size patterns and their relation to retailer performance

Martin, James; Nenycz-Thiel, Magda; Dawes, John; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012238354

A comparison of brand loyalty between on the go and take-home consumption purchases

Trinh, Giang; Dawes, John - In: Journal of retailing and consumer services 53 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012171841

The unbearable lightness of buying

Dawes, John; Graham, Charles; Trinh, Giang; Sharp, Byron - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 683-708

Persistent link: https://www.econbiz.de/10013206736

Predicting future purchases with the Poisson log-normal model

Trinh, Giang; Rungie, Cam; Wright, Malcolm; Driesener, Carl - In: Marketing Letters 25 (2014) 2, pp. 219-234

The negative binomial distribution (NBD) has been widely used in marketing for modeling purchase frequency counts, particularly in packaged goods contexts. A key managerially relevant use of this model is Conditional Trend Analysis (CTA)—a method of benchmarking future sales utilizing the NBD...

Persistent link: https://www.econbiz.de/10010989729

Has behavioural loyalty to online supermarkets declined?

Trinh, Giang; Anesbury, Zachary Williaml; Driesener, Carl - In: Australasian marketing journal 25 (2017) 4, pp. 326-333

Persistent link: https://www.econbiz.de/10011792391

Valuing the contribution of ultra-light buyers

Hossain, Afsana; Anesbury, Zachary William; Driesener, Carl - In: Journal of consumer behaviour 23 (2024) 2, pp. 875-887

Persistent link: https://www.econbiz.de/10014507477

Fundamental patterns of in-store shopper behavior

Sorensen, Herb; Bogomolova, Svetlana; Anderson, Katherine; … - In: Journal of retailing and consumer services 37 (2017), pp. 182-194

Persistent link: https://www.econbiz.de/10011729837

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