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The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo; Doyle, Jason P.; Funk, Daniel C.; Du, James - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
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The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo; Funk, Daniel C.; Lock, Daniel - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
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Guest editorial: the sport x service experience : an opportunity for sport service management research
Kunkel, Thilo; Funk, Daniel C. - In: Journal of service management 35 (2024) 1, pp. 46-52
Persistent link: https://www.econbiz.de/10014456576
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Solving the athleisure myth : a means-end chain analysis of female activewear consumption
Zhou, Xiaochen; Funk, Daniel C.; Lu, Lu; Kunkel, Thilo - In: Journal of sport management : the official journal of … 35 (2021) 1, pp. 81-93
Persistent link: https://www.econbiz.de/10012598854
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Using predictive analytics to measure effectiveness of social media engagement : a digital measurement perspective
Kennedy, Heather; Kunkel, Thilo; Funk, Daniel C. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 4, pp. 265-277
Persistent link: https://www.econbiz.de/10012816107
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Built to last : relationship quality management for season ticket holders
Lee, Mi Ae; Kunkel, Thilo; Funk, Daniel C.; Karg, Adam; … - In: European Sport management quarterly : ESMQ 20 (2020) 3, pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
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Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather; Bredikhina, Nataliya; Athanas-Linden, … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 4, pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
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The strategic advantage of mature-stage firms : digitalization and the diversification of professional sport into esports
Pizzo, Anthony D.; Kunkel, Thilo; Jones, Gareth J.; … - In: Journal of business research : JBR 139 (2022), pp. 257-266
Persistent link: https://www.econbiz.de/10013194422
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Sensemaking of novelty : the dynamic nature of integrating esports within a traditional sport organization
Pizzo, Anthony D.; Jones, Gareth J.; Baker, Bradley J.; … - In: Sport management review 25 (2022) 3, pp. 383-405
Persistent link: https://www.econbiz.de/10013426213
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Spreading research uncomfortably slow : insight for emerging sport management scholars
Funk, Daniel C. - In: Journal of sport management : the official journal of … 33 (2019) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10011996183