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Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang; Garrett, Tony C.; Kim, Kyung Hoon - In: Journal of business research : JBR 69 (2016) 9, pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
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Digital and social media marketing in global business environment
Kim, Kyung Hoon - In: Journal of business research : JBR 131 (2021), pp. 627-629
Persistent link: https://www.econbiz.de/10012545023
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The metaverse experience in luxury brands
Jiang, Qi; Kim, Miyea; Ko, Eunju; Kim, Kyung Hoon - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
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Exploring the brand experience in the metaverse under the perspective of technology acceptance model
Yu, Xiaolei; Cheng, Xuxiang; Kim, Kyung Hoon; Wang, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 12, pp. 3410-3426
Persistent link: https://www.econbiz.de/10015211016
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Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin; Choi, Yung Kyun; Kim, Kyung Hoon; Liu, … - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
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Customer equity and value management of global brands : bridging theory and practice from financial and marketing perspectives : introduction to a Journal of Business Research Special Section
Di Benedetto, C. Anthony; Kim, Kyung Hoon - In: Journal of business research : JBR 69 (2016) 9, pp. 3721-3724
Persistent link: https://www.econbiz.de/10011515245
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Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang; Kim, Kyung Hoon; Ko, Eunju; Liu, Honglei - In: Journal of business research : JBR 69 (2016) 9, pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
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Role of user-created programs in online game consumer behavior
Kim, Sang Jin; Kim, Kyung Hoon; Lee, Chang Han - In: Journal of global scholars of marketing science : … 26 (2016) 3, pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
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The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Koo, Kyong Ryul; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 26 (2016) 1, pp. 51-65
Persistent link: https://www.econbiz.de/10011471407
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Impacts of personality traits of sustainability-oriented CEO, perceived environmental friendliness and organizational agility on repurchase intention
Son, Sang-Chul; Jeong, Soo-Cheol; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 35 (2025) 1, pp. 24-40
Persistent link: https://www.econbiz.de/10015188763