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Relationship marketing
12,500
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11,793
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8,262
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8,220
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6,929
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6,923
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1,693
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1,332
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1,294
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1,291
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1,124
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1,114
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1,013
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1,006
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994
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960
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932
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27
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23
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19
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18
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17
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
371
SpringerLink / Bücher
345
International journal of hospitality management
330
The journal of business & industrial marketing
175
The journal of services marketing
174
International journal of contemporary hospitality management
151
Asia Pacific journal of marketing and logistics
144
Journal of strategic marketing
127
Tourism management : research, policies, practice
123
Technological forecasting & social change : an international journal
121
Journal of hospitality marketing & management
120
The service industries journal
115
Journal of the Academy of Marketing Science
112
Journal of travel and tourism marketing
110
European Journal of Marketing
109
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109
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109
Journal of Business & Industrial Marketing
104
Management science : journal of the Institute for Operations Research and the Management Sciences
104
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103
Journal of economic behavior & organization : JEBO
95
Discussion paper / Centre for Economic Policy Research
90
European journal of marketing
88
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
86
Total quality management & business excellence
85
Springer eBook Collection / Business and Economics
80
The journal of brand management : an international journal
78
Journal of Services Marketing
76
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76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
76
Psychology & marketing
76
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75
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
Journal of hospitality and tourism insights
72
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71
International journal of internet marketing and advertising : IJIMA
70
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ECONIS (ZBW)
17,768
Other ZBW resources
742
RePEc
89
OLC EcoSci
4
USB Cologne (EcoSocSci)
3
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1
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1
Mobilität - Wirtschaft - Kommunikation : wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert
Matrisciano, Sara
(
ed.
);
Hoffmann, Edgar
(
ed.
); …
-
Internationale und Interdisziplinäre Jahrestagung des …
-
2021
Persistent link: https://www.econbiz.de/10012304140
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2
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
3
Assessing the effects of service variability on consumer
confidence
and behavior
Voorhees, Clay M.
;
Beck, Jonathan M.
;
Randhawa, Praneet
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10012592947
Saved in:
4
Does relationship marketing have a dark side? : a theoretical perspective
Deepika
;
Singh, Shashank Vikram Pratap
;
Paul, Mohinder
- In:
International journal of business innovation and …
30
(
2023
)
3
,
pp. 389-406
Persistent link: https://www.econbiz.de/10014293983
Saved in:
5
META-RELQUAL in business relationships : a sales perspective
Høgevold, Nils M.
;
Svensson, Göran
;
Mostert, Pierre
; …
- In:
International journal of business excellence : IJBEX
23
(
2021
)
4
,
pp. 472-497
Persistent link: https://www.econbiz.de/10012514080
Saved in:
6
Virtue ethics in buyer-supplier relationships : a South African study
Mpinganjira, Mercy
;
Roberts-Lombard, Mornay
;
Svensson, …
- In:
International journal of business governance and ethics …
15
(
2021
)
3
,
pp. 285-302
Persistent link: https://www.econbiz.de/10012596413
Saved in:
7
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
8
The determinants of retail customers' purchase intent
Menidjel, Choukri
;
Bilgihan, Anil
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2503-2520
Persistent link: https://www.econbiz.de/10013412526
Saved in:
9
Factors affecting the success of marketing in higher education : a relationship marketing perspective
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of marketing for higher education
34
(
2024
)
2
,
pp. 875-894
Persistent link: https://www.econbiz.de/10015189777
Saved in:
10
A systematic review of the dark side of CRM : the need for a new research agenda
Bang, Nguyen
;
Jaber, Faten
;
Simkin, Lyndon
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 93-111
Persistent link: https://www.econbiz.de/10013170047
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