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Competing while shopping : How women shoppers create experiential value through the process of competing, co‐opeting, and cooperating at a bridal gown sale

Satinover Nichols, Bridget; Flint, Daniel J. - In: Qualitative Market Research: An International Journal 16 (2013) 3, pp. 253-275

Purpose – The purpose of this paper is to better understand the experiences of women who were engaged in a competitive retail shopping event. Design/methodology/approach – This study employed the discovery‐oriented grounded theory approach, in order to interpret field data from...

Persistent link: https://www.econbiz.de/10014987319

Creating memories and bonding through competitive shopping for bridal gowns

Nichols, Bridget Satinover; Flint, Daniel J. - In: Qualitative Market Research: An International Journal 21 (2018) 4, pp. 513-529

Purpose: The purpose of this research is to explore the experiences of women who participated in a competitive retail shopping event. Design/methodology/approach: The grounded theory approach was used. Findings: Interpretations of the data suggest that female consumers use competitive shopping...

Persistent link: https://www.econbiz.de/10012079125

Spillover effects of supply chain news on consumers' perceptions of product quality: An examination within the triple bottom line

Nichols, Bridget Satinover; Stolze, Hannah; Kirchoff, Jon F. - In: Journal of Operations Management 65 (2019) 6, pp. 536-559

Persistent link: https://www.econbiz.de/10012083474

When descriptive norm cues fail as persuasion agents in green supermarket advertising

Raska, David; Nichols, Bridget Satinover; Shaw, Doris - In: Journal of promotion management : JPM 21 (2015) 6, pp. 721-738

Persistent link: https://www.econbiz.de/10011433648

Consumer response to positive nutrients on the facts up front (FUF) label : a comparison between healthy and unhealthy foods and the role of nutrition motivation

Dang, Anh; Nichols, Bridget Satinover - In: Journal of marketing theory and practice : JMTP 31 (2023) 2, pp. 223-242

Persistent link: https://www.econbiz.de/10014299399

The impact of functional integration on perceived risk and consumer-based brand equity

Kirchoff, Jon F.; Nichols, Bridget Satinover; Rowe, … - In: Journal of strategic marketing 27 (2019) 2, pp. 136-150

Persistent link: https://www.econbiz.de/10012202449

Black or white? : the effects of a larger-bodied model’s race on evaluations of body-sensitive products

Nichols, Bridget Satinover; Raska, David - In: Journal of marketing communications 26 (2020) 5, pp. 549-570

Persistent link: https://www.econbiz.de/10012263742

Spillover effects of supply chain news on consumers' perceptions of product quality : an examination within the triple bottom line

Nichols, Bridget Satinover; Stolze, Hannah; Kirchoff, Jon F. - In: Journal of operations management 65 (2019) 6, pp. 536-559

Persistent link: https://www.econbiz.de/10012106546

Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries

Tyler, B. David; Cobbs, Joe; Nichols, Bridget Satinover; … - In: Journal of business research : JBR 124 (2021), pp. 708-719

Persistent link: https://www.econbiz.de/10012494005

When brands behave badly : signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability

Nichols, Bridget Satinover; Kirchoff, Jon Frederick; … - In: The journal of product & brand management 32 (2023) 6, pp. 908-926

Persistent link: https://www.econbiz.de/10014315465