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Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
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When polychronicity affects salesperson performance : the effects of improvisation, role ambiguity, and sales job complexity
Carlson, Jeffrey R.; Ross, William T. - In: Industrial marketing management : the international … 107 (2022), pp. 323-336
Persistent link: https://www.econbiz.de/10014230617
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Social media advertising : how online motivations and congruency influence perceptions of trust
Carlson, Jeffrey R.; Hanson, Sara; Pancras, Joseph; … - In: Journal of consumer behaviour 21 (2022) 2, pp. 197-213
Persistent link: https://www.econbiz.de/10013177504
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Social media advertising : How online motivations and congruency influence perceptions of trust
Carlson, Jeffrey R.; Hanson, Sara; Pancras, Joseph; … - In: Journal of Consumer Behaviour 21 (2021) 2, pp. 197-213
Persistent link: https://www.econbiz.de/10012808216
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We share, we connect : how shared brand consumption influences relational brand connections
Kara, Selcan; Vredeveld, Anna J.; Ross, William T. - In: Psychology & marketing 35 (2018) 5, pp. 325-340
Persistent link: https://www.econbiz.de/10011970146
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My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan; Gunasti, Kunter; Ross, William T. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 607-621
Persistent link: https://www.econbiz.de/10012297835
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Market-based drivers of cobranding success
Nguyen, Hang T.; Ross, William T.; Pancras, Joseph; … - In: Journal of business research : JBR 115 (2020), pp. 122-138
Persistent link: https://www.econbiz.de/10012271004
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A note on the impact of daily deals on local retailers' online reputation : mediation effects of the consumer experience
Bai, Xue; Marsden, James R.; Ross, William T.; Wang, Gang - In: Information systems research : ISR 31 (2020) 4, pp. 1132-1143
Persistent link: https://www.econbiz.de/10012493768
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Reducing obesity by taxing soft drinks : tax salience and firms' strategic responses
Zheng, Hualu; Huang, Lu; Ross, William T. - In: Journal of public policy & marketing 38 (2019) 3, pp. 297-315
Persistent link: https://www.econbiz.de/10012534244
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How do implausible tensile price claims affect consumer perceptions of deceptiveness and consumer willingness to purchase in online environments?
Chang, Xinyu; Zheng, Hualu; Yang, Shuai; Huang, Lu; … - In: Journal of interactive marketing 60 (2025) 1, pp. 100-121
Persistent link: https://www.econbiz.de/10015187618