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Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin; Pfeiffer, Jella; Pfeiffer, Thies; … - In: Journal of business research : JBR 100 (2019), pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
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Components of attentional effort for repeated tasks
Musalem, Andrés; Montoya, Ricardo; Meißner, Martin; … - In: Journal of Behavioral Decision Making 34 (2020) 1, pp. 99-115
Persistent link: https://www.econbiz.de/10012272571
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Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin; Musalem, Andrés; Huber, Joel - In: Journal of marketing research : JMR 53 (2016) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011450342
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Presentation of celebrities' private life through visual social media
Klostermann, Jan; Meißner, Martin; Max, Alexander; … - In: Journal of business research : JBR 156 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
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Marketing : eine entscheidungsorientierte Einführung
Decker, Reinhold; Kroll, Frank; Meißner, Martin; … - 2015
Persistent link: https://www.econbiz.de/10010215425
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The promise of eye-tracking methodology in organizational research : a taxonomy, review, and future avenues
Meißner, Martin; Oll, Josua - In: Organizational research methods : ORM 22 (2019) 2, pp. 590-617
Persistent link: https://www.econbiz.de/10012005517
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A mechanism for aggregating association network data : an application to brand concept maps
Böger, Daniel; Kottemann, Pascal; Meißner, Martin; … - In: Journal of business research : JBR 79 (2017), pp. 90-106
Persistent link: https://www.econbiz.de/10011745158
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With a little help from my customers : the influence of customer empowerment on consumers' perceptions of well-established brands
Meißner, Martin; Haurand, Michelle D.; Stummer, Christian - In: International journal of innovation management 21 (2017) 6, pp. 1750048-1-28
Persistent link: https://www.econbiz.de/10011761177
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How virtual reality affects consumer choice
Meißner, Martin; Pfeiffer, Jella; Peukert, Christian; … - In: Journal of business research : JBR 117 (2020), pp. 219-231
Persistent link: https://www.econbiz.de/10012285933
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Shopping in virtual reality stores : the influence of immersion on system adoption
Peukert, Christian; Pfeiffer, Jella; Meißner, Martin; … - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 755-788
Persistent link: https://www.econbiz.de/10012198616