Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Martin Meißner, Jella Pfeiffer, Thies Pfeiffer, Harmen Oppewal
| Year of publication: |
2019
|
|---|---|
| Authors: | Meißner, Martin ; Pfeiffer, Jella ; Pfeiffer, Thies ; Oppewal, Harmen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 100.2019, p. 445-458
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| Subject: | Eye tracking | Visual attention | Virtual reality | Augmented reality | Assistance system | Shopper behavior | Virtuelle Realität | Visuelle Wahrnehmung | Visual perception | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.09.028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023989