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Service-sales ambidexterity : evidence, practice, and opportunities for future research

Ruyter, Ko de; Keeling, Debbie Isobel; Yu, Ting - In: Journal of service research 23 (2020) 1, pp. 13-21

Persistent link: https://www.econbiz.de/10012183571

Unfolding the impacts of transaction-specific investments : moderation by out-of-the-channel-loop perceptions and achievement orientations

Mo, Ce; Yu, Ting; Ruyter, Ko de; Chen, Ching-fu - In: Industrial marketing management : the international … 78 (2019), pp. 17-26

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Exploring the frontiers in reality-enhanced service communication : from augmented and virtual reality to neuro-enhanced reality

Hilken, Tim; Chylinski, Mathew; Ruyter, Ko de; Heller, Jonas - In: Journal of service management 33 (2022) 4/5, pp. 657-674

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Reimagining marketing strategy : driving the debate on grand challenges : editorial

Ruyter, Ko de; Keeling, Debbie Isobel; Plangger, Kirk; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 13-21

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When nothing is what it seems : a digital marketing research agenda

Ruyter, Ko de; Keeling, Debbie Isobel; Ngo, Liem Viet - In: Australasian marketing journal 26 (2018) 3, pp. 199-203

Persistent link: https://www.econbiz.de/10011954207

Handbook of research on customer loyalty

Keeling, Debbie I. (ed.); Ruyter, Ko de (ed.); … - 2022

"Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of...

Persistent link: https://www.econbiz.de/10013400358

Deliberate learning as a strategic mechanism in enabling channel partner sales performance

Keeling, Debbie Isobel; Cox, David; Ruyter, Ko de - In: Industrial marketing management : the international … 90 (2020), pp. 113-123

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Customer-supplier relationships in high technology markets 3.0

Ruyter, Ko de; Keeling, Debbie Isobel; Cox, David - In: Industrial marketing management : the international … 79 (2019), pp. 94-101

Persistent link: https://www.econbiz.de/10012064195

How value co-creation and co-destruction unfolds : a longitudinal perspective on dialogic engagement in health services interactions

Keeling, Debbie I.; Keeling, Kathleen; Ruyter, Ko de; … - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 236-257

Persistent link: https://www.econbiz.de/10012434104

Key trends in business-to-business services marketing strategies : developing a practice-based research agenda

Jong, Ad de; Ruyter, Ko de; Keeling, Debbie Isobel; … - In: Industrial marketing management : the international … 93 (2021), pp. 1-9

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