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How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users : an analysis of individual-level clickstream data
Kim, Su Jung; Lee, Mi Hyun; Hong, Juwon; Park, Sungho - In: International journal of advertising : the review of … 42 (2023) 4, pp. 713-739
Persistent link: https://www.econbiz.de/10014296406
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Positive demand spillover of popular app adoption : implications for platform owners' management of complements
Lee, Mi Hyun; Han, Sang Pil; Park, Sungho; Oh, Wonseok - In: Information systems research : ISR 34 (2023) 3, pp. 961-995
Persistent link: https://www.econbiz.de/10014383695
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Understanding the drivers of cable TV cord shaving with big data
Fudurić, Morana; Malthouse, Edward C.; Lee, Mi Hyun - In: Journal of media business studies 17 (2020) 2, pp. 172-189
Persistent link: https://www.econbiz.de/10012256257
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Understanding consumers' visual attention in mobile advertisements : an ambulatory eye-tracking study with machine learning techniques
Xie, Wen; Lee, Mi Hyun; Chen, Ming; Han, Zhu - In: Journal of advertising 53 (2024) 3, pp. 397-415
Persistent link: https://www.econbiz.de/10014575291
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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Understanding the effects of different review features on purchase probability
Kim, Su Jung; Maslowska, Ewa; Malthouse, Edward C. - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
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From purchasing exposure to fostering engagement : brand-consumer experiences in the emerging computational advertising landscape
Araujo, Theo; Copulsky, Jonathan R.; Hayes, Jameson L.; … - In: Journal of advertising 49 (2020) 4, pp. 428-445
Persistent link: https://www.econbiz.de/10012313117
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Automatically detecting image-text mismatch on instagram with deep learning
Ha, Yui; Park, Kunwoo; Kim, Su Jung; Joo, Jungseock; … - In: Journal of advertising 50 (2021) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10012483693
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Online reviews as customers' dialogues with and about brands
Maslowska, Ewa; Kim, Su Jung; Malthouse, Edward C.; … - In: Handbook of research on customer engagement, (pp. 76-96). 2019
Persistent link: https://www.econbiz.de/10013163352
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Newly subscribed! : effects of e-mail newsletters on news-reading habit and subscriber retention during onboarding : evidence from clickstream and subscription data
Kim, Su Jung; Kim, Ho; Choi, Jaewon; Malthouse, Edward C. - In: The journal of media economics 35 (2023) 3/4, pp. 87-107
Persistent link: https://www.econbiz.de/10014636064