//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing education : reflecti...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
28
Konsumentenverhalten
28
Social Web
20
Social web
20
Beziehungsmarketing
16
Relationship marketing
16
Internet marketing
15
Online-Marketing
15
Brand management
13
Markenführung
13
Customer integration
12
Kundenintegration
12
Social media
9
Advertising
6
Advertising effects
6
Brand
6
Brand image
6
Markenartikel
6
Markenimage
6
Marketing
6
Werbewirkung
6
Werbung
6
Facebook
5
Customer engagement
4
Marketing management
4
Marketingmanagement
4
Audience connectedness
3
Brand engagement
3
Consumer boycott
3
Diversity Management
3
Diversity management
3
Emotion
3
Engagement
3
Internet
3
Konsumentenboykott
3
Small to medium‐sized enterprises
3
Viral marketing
3
Virales Marketing
3
social media
3
Airbnb
2
more ...
less ...
Online availability
All
Undetermined
Free
8
Type of publication
All
Article
66
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
42
Aufsatz in Zeitschrift
42
research-article
5
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
66
Undetermined
1
Author
All
Harrigan, Paul
35
Dolan, Rebecca
22
Lee, Michael S. W.
11
Soutar, Geoffrey N.
10
Conduit, Jodie
6
Roy, Sanjit
6
Fujita, Momoko
5
Northey, Gavin
5
Septianto, Felix
5
Wilkie, Dean C. H.
5
Abid, Aman
4
Fahy, John
4
Goodman, Steve
4
Ibbotson, Patrick
4
Kemper, Joya
4
Lang, Bodo
4
Ramsey, Elaine
4
Wilk, Violetta
4
Burgess, Amelie
3
Coussement, Kristof
3
Wang, Shasha
3
Cherrier, Hélène
2
Chi, Ming
2
Evers, Uwana
2
Feddema, Kim
2
Frethey-Bentham, Catherine
2
Gray, Harriet
2
Hentzen, Janin Karoli
2
Hoffmann, Arvid O. I.
2
Kemper, Joya A.
2
Kuanr, Abhisek
2
Lyngdoh, Teidorlang
2
Miles, Morgan P.
2
Pala, Erol
2
Pradhan, Debasis
2
Xu, Yongshun
2
Aleti, Torgeir
1
Altschwager, Teagan
1
Azer, Jaylan
1
Bandyopadhyay, Argho
1
more ...
less ...
Published in...
All
Australasian marketing journal
5
Journal of business research : JBR
5
European journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Psychology & Marketing
4
European Journal of Marketing
3
Marketing Intelligence & Planning
3
Journal of advertising research
2
Journal of marketing theory and practice
2
Journal of strategic marketing
2
Qualitative Market Research: An International Journal
2
Tourism management : research, policies, practice
2
Asia Pacific Journal of Marketing and Logistics
1
International Journal of Bank Marketing
1
International Journal of Wine Business Research
1
International journal of bank marketing
1
International journal of wine business research : IJWBR
1
Journal of Consumer Behaviour
1
Journal of Product & Brand Management
1
Journal of Research in Marketing and Entrepreneurship
1
Journal of Service Management
1
Journal of Service Theory and Practice
1
Journal of Services Marketing
1
Journal of Small Business and Enterprise Development
1
Journal of consumer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Psychology & marketing
1
Routledge studies in critical marketing
1
Sport management review
1
Technological forecasting & social change : an international journal
1
The Routledge companion to marketing and sustainability
1
The journal of product & brand management
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
44
Other ZBW resources
22
BASE
1
Showing
1
-
10
of
67
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer marketing effectiveness : the mechanisms that matter
Wilkie, Dean C. H.
;
Dolan, Rebecca
;
Harrigan, Paul
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3485-3515
Persistent link: https://www.econbiz.de/10013457456
Saved in:
2
Boycott them! No, boycott this! Do choice overload and small‐agent rationalization inhibit the signing of anti‐consumption petitions?
Yuksel, Ulku
;
Thai, Nguyen T.
;
Lee, Michael S. W.
- In:
Psychology & Marketing
37
(
2019
)
2
,
pp. 340-354
Persistent link: https://www.econbiz.de/10012189591
Saved in:
3
Anti‐consumption beyond boundaries: From niche topic to global phenomena
Lee, Michael S. W.
;
Ortega Egea, José M.
;
García de …
- In:
Psychology & Marketing
37
(
2020
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10012189627
Saved in:
4
Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance
Kuanr, Abhisek
;
Pradhan, Debasis
;
Lyngdoh, Teidorlang
; …
- In:
Psychology & Marketing
39
(
2021
)
3
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012808555
Saved in:
5
Introduction to the special section : the domain and intersection of anticonsumption, marketing, and public policy
Lee, Michael S. W.
;
Dewhirst, Timothy
;
Cherrier, Hélène
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
2
,
pp. 189-194
Persistent link: https://www.econbiz.de/10011975374
Saved in:
6
Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
Lee, Michael S. W.
;
Soon, Ian
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
Saved in:
7
Emotional responses to plastic waste : matching image and message framing in encouraging consumers to reduce plastic consumption
Septianto, Felix
;
Lee, Michael S. W.
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 18-29
Persistent link: https://www.econbiz.de/10012253910
Saved in:
8
Why do consumers subvert brands? : investigating the influence of subjective well-being on brand avoidance
Kuanr, Abhisek
;
Pradhan, Debasis
;
Lyngdoh, Teidorlang
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012817143
Saved in:
9
Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.
;
Septianto, Felix
;
Frethey-Bentham, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
Saved in:
10
Anti-consumption : exploring the opposition to consumer culture
Cherrier, Hélène
(
ed.
);
Lee, Michael S. W.
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014022587
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->