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Influencer marketing effectiveness : the mechanisms that matter
Wilkie, Dean C. H.; Dolan, Rebecca; Harrigan, Paul; … - In: European journal of marketing 56 (2022) 12, pp. 3485-3515
Persistent link: https://www.econbiz.de/10013457456
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Boycott them! No, boycott this! Do choice overload and small‐agent rationalization inhibit the signing of anti‐consumption petitions?
Yuksel, Ulku; Thai, Nguyen T.; Lee, Michael S. W. - In: Psychology & Marketing 37 (2019) 2, pp. 340-354
Persistent link: https://www.econbiz.de/10012189591
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Anti‐consumption beyond boundaries: From niche topic to global phenomena
Lee, Michael S. W.; Ortega Egea, José M.; García de … - In: Psychology & Marketing 37 (2020) 2, pp. 171-176
Persistent link: https://www.econbiz.de/10012189627
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Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance
Kuanr, Abhisek; Pradhan, Debasis; Lyngdoh, Teidorlang; … - In: Psychology & Marketing 39 (2021) 3, pp. 612-633
Persistent link: https://www.econbiz.de/10012808555
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Introduction to the special section : the domain and intersection of anticonsumption, marketing, and public policy
Lee, Michael S. W.; Dewhirst, Timothy; Cherrier, Hélène - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 2, pp. 189-194
Persistent link: https://www.econbiz.de/10011975374
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Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
Lee, Michael S. W.; Soon, Ian - In: The journal of product & brand management 26 (2017) 4, pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
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Emotional responses to plastic waste : matching image and message framing in encouraging consumers to reduce plastic consumption
Septianto, Felix; Lee, Michael S. W. - In: Australasian marketing journal 28 (2020) 1, pp. 18-29
Persistent link: https://www.econbiz.de/10012253910
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Why do consumers subvert brands? : investigating the influence of subjective well-being on brand avoidance
Kuanr, Abhisek; Pradhan, Debasis; Lyngdoh, Teidorlang; … - In: Psychology & marketing 39 (2022) 3, pp. 612-633
Persistent link: https://www.econbiz.de/10012817143
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Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.; Septianto, Felix; Frethey-Bentham, … - In: Journal of retailing and consumer services 57 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
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Anti-consumption : exploring the opposition to consumer culture
Cherrier, Hélène (ed.); Lee, Michael S. W. (ed.) - 2023
Persistent link: https://www.econbiz.de/10014022587