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Purpose This research aims to explore the concept of green dynamic capabilities, which can facilitate the adoption of green technological innovations for the purpose of enhancing brand sustainability. Specifically, the study seeks to investigate the mediating role of green technological...
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Purpose This paper examined mediating effect of customer loyalty on the influence of customer orientation and technology orientation on the performance of small and medium-sized enterprises (SMEs). Design/methodology/approach This study adopted and modified items from previous studies. Also,...
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Purpose Given current global environmental concerns, traditional marketing and entrepreneurial practices of small businesses are considered ineffective. This is because sustainability requires the involvement of social, economic, and environmental dimensions. This study, therefore, aims at...
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