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Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
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Leveraging consumer behavior and psychology in the digital economy
Mohd Suki, Norazah (ed.); Norbayah Mohd Suki (ed.) - 2020
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value …, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in …
Persistent link: https://www.econbiz.de/10012135431
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Leveraging consumer behavior and psychology in the digital economy
Mohd Suki, Norazah (ed.); Norbayah Mohd Suki (ed.) - 2020
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value …, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in …
Persistent link: https://www.econbiz.de/10012394693
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Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie; Bode, Matthias - In: European journal of marketing : EJM 51 (2017) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
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Field-capital theory and its implications for marketing
Tapp, Alan; Warren, Stella - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 200-222
Persistent link: https://www.econbiz.de/10003949209