Narrow search
Showing 1 - 10 of 208
Cover Image
Does service sector growth influence tax revenue in Tanzania?
Mapunda, Magreth; Kira, Alex Reuben; Ngomuo, Sarah - In: Cogent business & management 10 (2023) 3, pp. 1-18
The study of the influence of service sector expansion on tax revenue is critical, but it has received little attention …. The majority of the studies focused on how the service sector affects economic growth. This study aims to investigate how … Tanzania's expanding service sector affects tax revenue. This study used autoregressive distributed lag (ARDL) bounds testing …
Persistent link: https://www.econbiz.de/10014506337
Cover Image
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan; Wang, Yong Jian - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Cover Image
Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services
Thaichon, Paramaporn; Jebarajakirthy, Charles - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 141-159
Persistent link: https://www.econbiz.de/10011529483
Cover Image
How brand personality, brand identification and service quality influence service brand equity
Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12
variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that … related with identification and personality on brand equity for brands in the service industry. In this vein, brand managers …
Persistent link: https://www.econbiz.de/10012036305
Cover Image
Fall and redemption : monitoring and engaging in social media conversations during a crisis
Canhoto, Ana Isabel Domingos; Vom Lehn, Dirk; Kerrigan, … - In: Cogent business & management 2 (2015), pp. 1-16
Social media content can spread quickly, particularly that generated by users themselves. This is a problem for businesses as user-generated content (UGC) often portrays brands negatively and, when mishandled, may turn into a crisis. This paper presents a framework for crisis management that...
Persistent link: https://www.econbiz.de/10012036517
Cover Image
CEM : increasing productivity through the management and monitoring of experiences provided to customers
Arineli, Adriana; Quintella, Heitor Luiz Murat Meirelles de - In: Cogent business & management 2 (2015), pp. 1-11
Dealing with intangible and so subtle experience is unusual and a huge challenge for management that is not used to measure what has no numbers, but maybe they need to see beyond the obvious and accessible statistics. Recently, several studies point to the importance of customer experience...
Persistent link: https://www.econbiz.de/10012036666
Cover Image
Learning experiences for the transition to professional work
Wood, Leigh N.; Psaros, Jim; French, Erica; Lai, … - In: Cogent business & management 2 (2015), pp. 1-16
A better educated workforce contributes to a more informed and tolerant society with higher economic output, and this is also associated with higher levels of personal health, interpersonal trust and civic and social engagement. Against this backdrop, the role of universities has expanded, as...
Persistent link: https://www.econbiz.de/10012036668
Cover Image
A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis
Ram, Jiwat; Wu, Ming-Lu - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 616-633
Persistent link: https://www.econbiz.de/10011622557
Cover Image
The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun; Juang, Tsui-Ju - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
Cover Image
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba; Abdolvand, Mohammad Ali - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 709-723
Persistent link: https://www.econbiz.de/10011622765