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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing for higher education"
~subject:"Markenführung"
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Markenführung
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higher education
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Bang, Nguyen
1
Bonuke, Ronald
1
Brandão, Amélia Maria Pinto da Cunha
1
Carvalho, Liliana
1
Casidy, Riza
1
Cordelier, Benoit
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Fan, Xiucheng
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Hashim, Sharizal
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Long Thang Van Nguyen
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Siti Aisyah Ya'kob
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Vásquez, Consuelo
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Asia Pacific journal of marketing and logistics
Journal of marketing for higher education
Journal of business research : JBR
10
The journal of brand management : an international journal
5
Services marketing quarterly
4
Journal of Asian finance, economics and business : JAFEB
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Pakistan journal of commerce and social sciences
2
Scandinavian journal of management
2
Administrative Sciences : open access journal
1
Branding and sustainable competitive advantage : building virtual presence
1
Business and Economic Research : BER
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
Financial internet quarterly
1
International journal of internet marketing and advertising : IJIMA
1
International review on public and non-profit marketing
1
Journal of risk and financial management : JRFM
1
Journal of strategic marketing
1
Management : journal of contemporary management issues
1
Management research review
1
Managing service quality : MSQ ; an international journal
1
Middle East journal of management : MEJM
1
The marketing review
1
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ECONIS (ZBW)
12
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1
Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
Saved in:
2
Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>
;
Omar, Maktoba
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
Saved in:
3
The university brand and social media : using data analytics to assess brand authenticity
Pringle, James
;
Fritz, Samantha
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10012179294
Saved in:
4
Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam
;
Shields, Alison B.
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
Saved in:
5
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
6
Identification and emotional attachment in higher education : antecedents and consequences
Özer, Mehmet
;
Özer, Alper
;
Koçak, Akın
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 264-288
Persistent link: https://www.econbiz.de/10014419321
Saved in:
7
Understanding the importance of eWOM on Higher Education Institutions' brand equity
Carvalho, Liliana
;
Brandão, Amélia Maria Pinto da Cunha
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10012695062
Saved in:
8
Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel
;
Bonuke, Ronald
;
Komen, Joyce
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
Saved in:
9
Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit
;
Vásquez, Consuelo
;
Viviane, Sergi
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012549783
Saved in:
10
Branding China through the internationalization of higher education sector : an international students' perspective from China
Yousaf, Salman
;
Fan, Xiucheng
;
Laber, Fahad
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 161-179
Persistent link: https://www.econbiz.de/10012312375
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