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Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika; Yuan, Yizhou - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
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Nostalgic advertising in India : a content analysis of Indian TV advertisements
Srivastava, Ekta; Maheswarappa, Satish Sasalu; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 47-69
Persistent link: https://www.econbiz.de/10011613293
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Intents of green advertisements
Kumar, Prashant - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 70-79
Persistent link: https://www.econbiz.de/10011613306
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Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi; Nayak, Jogendra Kumar - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
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An institutional perspective on modernization and sex-appeal advertising
Luk, Chung-leung; Chow, Cheris W. C.; Wan, Wendy W. N.; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 220-238
Persistent link: https://www.econbiz.de/10011636511
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TV food advertising aimed at children : qualitative study of Pakistani fathers' views
Kashif, Muhammad; Ayyaz, Mubashir; Basharat, Sara - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 647-658
Persistent link: https://www.econbiz.de/10010495830
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How to develop brand attachment in various product categories?
Nashtaee, Mitra Shabani; Hanzaei, Kambiz Heidarzadeh; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1198-1220
Persistent link: https://www.econbiz.de/10011796590
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Pattern of similarities/differences in time orientation and advertising attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener; Kara, Ali; Chow, Clement S. F.; Apil, … - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 631-654
Persistent link: https://www.econbiz.de/10010127933
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Influences of the spokes-character on brand equity antecedents
Chang, En Chi - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
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What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo; Ling, Chia-Ju; Chen, Chien-Wen - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186