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A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa; Tiago, Flávio Borges; Dias Faria, Sandra; … - In: Business horizons 59 (2016) 2, pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
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Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina; Campbell, Colin L.; Ferguson, Sarah Lord - In: Business horizons 62 (2019) 1, pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
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How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin; Brito, Eliane P. Z. - In: Business horizons 60 (2017) 3, pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
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The influence of trust and perceived playfulness on the relationship commitment of hospitality online social network-moderating effects of gender
Li, Chi-Hua; Chang, Chun-Ming - In: International journal of contemporary hospitality management 28 (2016) 5, pp. 924-944
Persistent link: https://www.econbiz.de/10011584042
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Managing social media crises with your customers : the good, the bad, and the ugly
Grégoire, Yany; Salle, Audrey; Tripp, Thomas M. - In: Business horizons 58 (2015) 2, pp. 173-182
Persistent link: https://www.econbiz.de/10010497515
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Social media and human need satisfaction : implications for social media marketing
Zhu, Yu-Qian; Chen, Houn-Gee - In: Business horizons 58 (2015) 3, pp. 335-345
Persistent link: https://www.econbiz.de/10011286499
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Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting; Omran, Behzad Abound; Cobanoglu, Cihan - In: International journal of contemporary hospitality management 29 (2017) 2, pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
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How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael - In: Business horizons 60 (2017) 5, pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
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Consumer social voice in the age of social media : segmentation profiles and relationship marketing strategies
Melancon, Joanna Phillips; Dalakas, Vassilis - In: Business horizons 61 (2018) 1, pp. 157-167
Persistent link: https://www.econbiz.de/10011809010