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Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop
Suh, Taewon; Lee, Sang Bong - In: Electronic commerce research 23 (2023) 3, pp. 1591-1619
Persistent link: https://www.econbiz.de/10014383098
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A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services
Suh, Taewon; Kang, Seok; Kemp, Elyria A. - In: Electronic commerce research 20 (2020) 2, pp. 361-379
Persistent link: https://www.econbiz.de/10012224098
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Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon; Wilson, Rick T.; On, Seungtae - In: Electronic commerce research 23 (2023) 2, pp. 877-897
Persistent link: https://www.econbiz.de/10014251956