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Sustainability and business-to-business marketing : a framework and implications
Sharma, Arun; Iyer, Gopalkrishnan R.; Mehrotra, Anuj; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 330-341
Persistent link: https://www.econbiz.de/10003956199
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Implications of dynamic capabilities on triple bottom line performance after the COVID-19 pandemic : an empirical insight from B2B marketing perspective
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Ferraris, Alberto - In: Industrial marketing management : the international … 115 (2023), pp. 240-252
Persistent link: https://www.econbiz.de/10014454898
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From greenwashing to green B2B marketing : a systematic literature review
Vangeli, Anastas; Małecka, Agnieszka; Mitręga, Maciej; … - In: Industrial marketing management : the international … 115 (2023), pp. 281-299
Persistent link: https://www.econbiz.de/10014454913
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The influence of managerial perceptions on adopting environmental strategies in B2B : an exploratory study from emerging countries
Al-Kwifi, Osama Sam; Abu Farha, Allam K.; Obeidat, Shatha; … - In: Industrial marketing management : the international … 115 (2023), pp. 550-563
Persistent link: https://www.econbiz.de/10014455372
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"Green" supply chain management : the role of trust and top management in B2B and B2C markets
Hoejmose, Stefan; Brammer, Stephen; Millington, Andrew I. - In: Industrial marketing management : the international … 41 (2012) 4, pp. 609-620
Persistent link: https://www.econbiz.de/10009583019
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Managing reverse logistics to enhance sustainability of industrial marketing
Lee, Carman K. M.; Lam, Jasmine Siu Lee - In: Industrial marketing management : the international … 41 (2012) 4, pp. 589-598
Persistent link: https://www.econbiz.de/10009583021
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A hub-and-spoke model for multi-dimensional integration of green marketing and sustainable supply chain management
Liu, Shaofeng; Kasturiratne, Dulekha; Moizer, Jonathan - In: Industrial marketing management : the international … 41 (2012) 4, pp. 581-588
Persistent link: https://www.econbiz.de/10009583022
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How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri; Keränen, Joona; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 87 (2020), pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
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B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos; Magni, Domitilla; Scuotto, Veronika; … - In: Industrial marketing management : the international … 117 (2024), pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
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The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre; Lynch, Patrick; Kelliher, Felicity - In: Industrial marketing management : the international … 58 (2016), pp. 83-93
Persistent link: https://www.econbiz.de/10011549371