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Integrating information technology and marketing : an examination of the drivers and outcomes of e-Marketing capability
Trainor, Kevin J.; Rapp, Adam; Beitelspacher, Lauren Skinner - In: Industrial marketing management : the international … 40 (2011) 1, pp. 162-174
Persistent link: https://www.econbiz.de/10008907879
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Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Chen, Yen Chun; Lie, Po-Chien; Arnold, Todd J. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1181-1191
Persistent link: https://www.econbiz.de/10010227782
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Enhancing organizational sensemaking : an examination of the interactive effects of sales capabilities and marketing dashboards
Krush, Michael T.; Agnihotri, Raj; Trainor, Kevin J.; … - In: Industrial marketing management : the international … 42 (2013) 5, pp. 824-835
Persistent link: https://www.econbiz.de/10010211301
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Linking the types of market knowledge sourcing with sensing capability and revenue growth : evidence from industrial firms
Endres, Herbert; Helm, Roland; Dowling, Michael - In: Industrial marketing management : the international … 90 (2020), pp. 30-43
Persistent link: https://www.econbiz.de/10012321912
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A dynamic capability view of marketing analytics : evidence from UK firms
Cao, Guangming; Duan, Yanqing; El Banna, Alia - In: Industrial marketing management : the international … 76 (2019), pp. 72-83
Persistent link: https://www.econbiz.de/10011990727
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Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Morgan, Robert; Miočević, Dario; Herhausen, Dennis - In: Industrial marketing management : the international … 83 (2019), pp. 1-7
Persistent link: https://www.econbiz.de/10012146603
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Lone wolf or social monkey? : the role of marketing outsourcing in the development of second-order marketing competences
Florea, Dorian Laurențiu; Munteanu, Claudiu Cătălin - In: Industrial marketing management : the international … 86 (2020), pp. 191-200
Persistent link: https://www.econbiz.de/10012212467
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Dynamic capabilities of biologics firms in the emerging business market : perspective of dynamic capabilities evident
Wang, Yi-Sheng; Hsu, Tsuen-Ho - In: Industrial marketing management : the international … 71 (2018), pp. 5-18
Persistent link: https://www.econbiz.de/10011871364
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Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat; Tian, Hongyun; Wu, Weiwei; Ali, Sadaqat; … - In: Industrial marketing management : the international … 118 (2024), pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
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Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria; Malek, Stacey L.; Sarin, Shikhar - In: Industrial marketing management : the international … 113 (2023), pp. 277-294
Persistent link: https://www.econbiz.de/10014433605