Narrow search
Showing 1 - 10 of 82
Cover Image
Open versus selective customer loyalty programmes
Esmark, Carol L.; Noble, Stephanie M.; Bell, John E. - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
Cover Image
Effects of task complexity on creative customer behavior
Gong, Taeshik; Choi, Jin Nam - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 1003-1023
Persistent link: https://www.econbiz.de/10011529748
Cover Image
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon; Andrews, Lynda - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Cover Image
How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Cover Image
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie; Laczniak, Gene R. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Cover Image
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Cover Image
Understanding the effect of social media marketing activities : the mediation of social identification, perceived value, and satisfaction
Chen, Shih-Chih; Lin, Chieh-Peng - In: Technological forecasting & social change : an … 140 (2019), pp. 22-32
Persistent link: https://www.econbiz.de/10012132566
Cover Image
Strategic customer foresight : from research to strategic decision-making using the example of highly automated vehicles
Schweitzer, Nicola; Hofmann, Rupert; Meinheit, Andreas - In: Technological forecasting & social change : an … 144 (2019), pp. 49-65
Persistent link: https://www.econbiz.de/10012133875
Cover Image
Far apart yet close by : social media and acculturation among international students in the UK
Yu, Qionglei; Foroudi, Pantea; Gupta, Suraksha - In: Technological forecasting & social change : an … 145 (2019), pp. 493-502
Persistent link: https://www.econbiz.de/10012134617
Cover Image
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.; Wood, Alex - In: European journal of marketing : EJM 51 (2017) 1, pp. 44-64
Persistent link: https://www.econbiz.de/10011626380