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When James Bond shows off his Omega : does product placement affect its media host?
Marchand, André; Hennig-Thurau, Thorsten; Best, Sabine - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1666-1685
Persistent link: https://www.econbiz.de/10011409536
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The effects of location-based-services on consumer purchase intention at point of purchase
Gazley, Aaron; Hunt, Adam; McLaren, Lachlan - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1686-1708
Persistent link: https://www.econbiz.de/10011409558
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The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan; Jung, Jae Min; Oyunbileg, Tamir; Yang, … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
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Predicting advertising execution effectiveness : scale development and validation
Woodside, Arch G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 306-311
Persistent link: https://www.econbiz.de/10011453377
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Predicting what? : the strengths and limitations of a test of persuasive advertising principles
Wright, Malcolm J. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 312-316
Persistent link: https://www.econbiz.de/10011453393
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The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni; Hartnett, Nicole - In: European journal of marketing : EJM 51 (2017) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
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Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.; Wong, Jimmy; Newton, Fiona Joy - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
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Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun; Kim, Jae-Eun; Marshall, Roger - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla; Davis, Teresa - In: European journal of marketing : EJM 50 (2016) 11, pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459