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The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla; Birgelen, Marcel van - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
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Idol attachment and human brand loyalty
Huang, Yu-an; Lin, Chad; Phau, Ian - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
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Service employees and customer phone rage : an empirical analysis
Harris, Lloyd C. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 463-484
Persistent link: https://www.econbiz.de/10009733023
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Matching service recovery solutions to customer recovery preferences
Nguyen, Doan T.; McColl-Kennedy, Janet R.; Dagger, Tracey S. - In: European journal of marketing : EJM 46 (2012) 9, pp. 1171-1194
Persistent link: https://www.econbiz.de/10009661665
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Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam; Uncles, Mark; Laurent, Gilles - In: European journal of marketing : EJM 47 (2013) 10, pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
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How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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The effect of service employees' accent on customer reactions
Tombs, Alastair; Hill, Sally Rao - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2051-2070
Persistent link: https://www.econbiz.de/10010461810
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Uncovering the real effect of switching costs on the satisfaction-loyalty association : the critical role of involvement and relationship benefits
Dagger, Tracey S.; David, Meredith E. - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 447-468
Persistent link: https://www.econbiz.de/10009535672
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Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash; Balaji, M. S.; Yavas, Ugur; Babakus, Emin - In: European journal of marketing : EJM 51 (2017) 2, pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710