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Open versus selective customer loyalty programmes
Esmark, Carol L.; Noble, Stephanie M.; Bell, John E. - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
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Effects of task complexity on creative customer behavior
Gong, Taeshik; Choi, Jin Nam - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 1003-1023
Persistent link: https://www.econbiz.de/10011529748
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A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon; Andrews, Lynda - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
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How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie; Laczniak, Gene R. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.; Wood, Alex - In: European journal of marketing : EJM 51 (2017) 1, pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
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Thinking styles affect reactions to brand crisis apologies
Wang, Liangyan; Wang, Shijian; Keller, L. R.; Li, Jie - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1263-1289
Persistent link: https://www.econbiz.de/10011609021
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The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico; King, Ceridwyn; Burmann, Christoph; … - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla; Davis, Teresa - In: European journal of marketing : EJM 50 (2016) 11, pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452