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Celebrating marketing's dirty word
Moorman, Christine - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 562-564
Persistent link: https://www.econbiz.de/10011552488
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Does marketing and sales integration always pay off? : evidence from a social capital perspective
Rouziès, Dominique; Hulland, John - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 511-527
Persistent link: https://www.econbiz.de/10010417560
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New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari; Fang, Eric - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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The future of the marketing department at business schools
Steenkamp, Jan-Benedict E. M. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 169-172
Persistent link: https://www.econbiz.de/10011844763
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Selling, general, and administrative expense (SGA)-based metrics in marketing : conceptual and measurement challenges
Ptok, Annette; Jindal, Rupinder P.; Reinartz, Werner J. - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 987-1011
Persistent link: https://www.econbiz.de/10011951612
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Drucker on marketing : an interview with Peter Drucker
Drucker, Peter F.; Darroch, Jenny - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 8-11
Persistent link: https://www.econbiz.de/10003830054
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Lalfey on Drucker : an interview with A. G. Lalfey, Chairman and CEO of Procter & Gamble Co.
Lafley, A. G.; Wartzman, Rick - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 12-16
Persistent link: https://www.econbiz.de/10003830058
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Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip; Gunther, Robert E. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
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Marketing IS management : the wisdom of Peter Drucker
Webster, Frederick E. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 20-27
Persistent link: https://www.econbiz.de/10003830095