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Global perspectives on the strategic role of marketing information systems
Medina-Quintero, José Melchor (ed.);  … - 2023
"Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in … marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small …
Persistent link: https://www.econbiz.de/10013472511
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Multinational enterprise management strategies in developing countries
Khan, Mohammad Ayub (ed.) - 2016
"This book has the latest scholarly research on diverse opportunities and obstacles facing multinational corporations in emerging economies, highlighting innovative perspectives and real-world examples"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011498923
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Multinational enterprise management strategies in developing countries
Khan, Mohammad Ayub (ed.) - 2016
, Tecnológico de Monterrey, México -- Measuring multinational enterprise marketing performance / Donald E. Sexton, Columbia …
Persistent link: https://www.econbiz.de/10011472171
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Digital doesn't have to be disruptive : the best results can come from adaptation rather than reinvention
Furr, Nathan; Shipilov, Andrew - In: Harvard business review : HBR 97 (2019) 4, pp. 94-103
Persistent link: https://www.econbiz.de/10012039687
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Network security and its impact on business strategy
Oncioiu, Ionica (ed.) - 2019
"This book examines the impact of m-commerce, m-learning, and m-knowledge management technologies on organizations, such as online stores, higher education institutions, multinational corporations, and health providers"--
Persistent link: https://www.econbiz.de/10012018764
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GE's global growth experiment : the company pushed cross-business collaboration
Gulati, Ranjay - In: Harvard business review : HBR 95 (2017) 5, pp. 52-53
Persistent link: https://www.econbiz.de/10011730407
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Globalization in the age of Trump
Ghemawat, Pankaj - In: Harvard business review : HBR 95 (2017) 4, pp. 112-123
Persistent link: https://www.econbiz.de/10011685957
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The new rules of globalization
Bremmer, Ian - In: Harvard business review : HBR 92 (2014) 1/2, pp. 103-107
Persistent link: https://www.econbiz.de/10010235439
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Can knockoffs knock out your business?
Nunes, Paul F.; Mulani, Narendra P. - In: Harvard business review : HBR 86 (2008) 10, pp. 41-45
Persistent link: https://www.econbiz.de/10003772252
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A reverse-innovation playbook
Govindarajan, Vijay - In: Harvard business review : HBR 90 (2012) 4, pp. 120-125
Persistent link: https://www.econbiz.de/10009537565