//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of cyber attacks on...
Similar by person
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Führungskräfte
2
Managers
2
Anforderungsprofil
1
Brand management
1
China
1
Information management
1
Informationsmanagement
1
International marketing
1
Internationales Marketing
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Occupational profile
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Whitler, Kimberly A.
3
Morgan, Neil A.
2
Boyd, D. Eric
1
Published in...
All
Harvard business review : HBR
Journal of retailing
5
Harvard-Business-Manager : das Wissen der Besten
4
Journal of the Academy of Marketing Science
3
AMS review : official publication of the Academy of Marketing Science
2
Journal of marketing
2
MIT sloan management review
2
Marketing : journal of research and management
2
Academy of Management journal : AMJ
1
Advances in marketing and public policy : a research annual
1
Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of management
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Review of marketing research
1
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
What Western marketers can learn from China : think content, not channels or advertising
Whitler, Kimberly A.
- In:
Harvard business review : HBR
97
(
2019
)
3
,
pp. 74-82
Persistent link: https://www.econbiz.de/10012017916
Saved in:
2
Why CMOs never last
Whitler, Kimberly A.
;
Morgan, Neil A.
- In:
Harvard business review : HBR
95
(
2017
)
4
,
pp. 46-54
Persistent link: https://www.econbiz.de/10011685877
Saved in:
3
The power partnership : CMO & CIO
Whitler, Kimberly A.
;
Boyd, D. Eric
;
Morgan, Neil A.
- In:
Harvard business review : HBR
95
(
2017
)
4
,
pp. 55
Persistent link: https://www.econbiz.de/10011685924
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->