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"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina; Dibb, Sally - In: Industrial marketing management : the international … 102 (2022), pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
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Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon; Chow, T. Edwin - In: Industrial marketing management : the international … 93 (2021), pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
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Market niches as dynamic, co-created resource domains
Odlin, Denis; Benson-Rea, Maureen - In: Industrial marketing management : the international … 95 (2021), pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
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Exploring the impact of trust and relational embeddedness in e-marketplaces : an empirical study in Taiwan
Chien, Shu-hua; Chen, Ying-hueih; Hsu, Chin-yen - In: Industrial marketing management : the international … 41 (2012) 3, pp. 460-468
Persistent link: https://www.econbiz.de/10009546618
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How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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The process of business model innovation driven by IoT : exploring the case of incumbent SMEs
Paiola, Marco; Agostini, Lara; Grandinetti, Roberto; … - In: Industrial marketing management : the international … 103 (2022), pp. 30-46
Persistent link: https://www.econbiz.de/10013255685
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SMEs and artificial intelligence (AI) : antecedents and consequences of AI-based B2B practices
Baabdullah, Abdullah Mohammed; Alalwan, Ali Abdallah; … - In: Industrial marketing management : the international … 98 (2021), pp. 255-270
Persistent link: https://www.econbiz.de/10013206363
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Buyer-supplier matching in online B2B marketplace : an empirical study of small- and medium-sized enterprises (SMEs)
Yoon, Yeo Lim; Yoon, Yeohong; Nam, Hyoryung; Choi, Jeonghye - In: Industrial marketing management : the international … 93 (2021), pp. 90-100
Persistent link: https://www.econbiz.de/10012501939
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Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance : a study of e-commerce enterprises
Niu, Yongge; Deng, Fumin; Hao, Andy W. - In: Industrial marketing management : the international … 88 (2020), pp. 35-46
Persistent link: https://www.econbiz.de/10012285320
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A taxonomy of SME e-commerce platforms derived from a market-level analysis
Holland, Christopher P.; Gutiérrez-Leefmans, Manuela - In: International journal of electronic commerce : IJEC 22 (2018) 2, pp. 161-201
Persistent link: https://www.econbiz.de/10011856638