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How can the lean startup approach improve the innovation process of established companies? : an experimental approach
Scheuenstuhl, Felix; Bican, Peter; Brem, Alexander - In: International journal of innovation management 25 (2021) 3, pp. 2150029-1-2150029-38
Persistent link: https://www.econbiz.de/10012593349
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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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The effects of innovation implementation and speed to market on the relationship between team sense-making, trust, and NPD success
Amaya, Adriana Andrea; Liao, Ying Kai; Chang, Sixto - In: International journal of innovation management 23 (2019) 4, pp. 1950029-1-29
Persistent link: https://www.econbiz.de/10012098239
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The NPD speed-market success relationship : a meta-analysis
Millson, Murray R.; Wilemon, Dave - In: International journal of innovation management 23 (2019) 6, pp. 1950057-1-27
Persistent link: https://www.econbiz.de/10012098632
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Innovating with dominant suppliers : lessons from the race for laser light
Goldberg, Janina Milena; Schiele, Holger - In: International journal of innovation management 24 (2020) 1, pp. 2050008-1-2050008-26
Persistent link: https://www.econbiz.de/10012183206
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Investigating antecedents and stage-specific effects of customer integration intensity on new product success
Schuhmacher, Monika C.; Kuester, Sabine; Hanker, Anna-Lena - In: International journal of innovation management 22 (2018) 4, pp. 1850032-1-36
Persistent link: https://www.econbiz.de/10011861624
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Leveraging internal resources and external business networks for new product success : a dynamic capabilities perspective
Zhang, Junfeng; Wu, Wei-ping - In: Industrial marketing management : the international … 61 (2017), pp. 170-181
Persistent link: https://www.econbiz.de/10011704345
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors
Woisetschläger, David; Hanning, Debra; Backhaus, Christof - In: Industrial marketing management : the international … 52 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011447498