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An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales ma...
Möller, K. E. Kristian; Parvinen, Petri - In: Industrial marketing management : the international … 45 (2015), pp. 3-11
Persistent link: https://www.econbiz.de/10010530588
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IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 69 (2018), pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
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Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 102 (2022), pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
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Network management in emergent high-tech business contexts : critical capabilities and activities
Nordin, Fredrik; Ravald, Annika; Möller, K. E. Kristian; … - In: Industrial marketing management : the international … 74 (2018), pp. 89-101
Persistent link: https://www.econbiz.de/10011942248