Narrow search
Showing 1 - 10 of 13
Cover Image
Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
Cover Image
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna; Morgan, Neil A. - In: Industrial marketing management : the international … 78 (2019), pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Cover Image
Creating or destroying value through mergers and acquisitions : a marketing perspective
Rahman, Mahabubur; Lambkin, Mary - In: Industrial marketing management : the international … 46 (2015), pp. 24-35
Persistent link: https://www.econbiz.de/10011286981
Cover Image
Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Morgan, Robert; Miočević, Dario; Herhausen, Dennis - In: Industrial marketing management : the international … 83 (2019), pp. 1-7
Persistent link: https://www.econbiz.de/10012146603
Cover Image
When does CEO endorsement of sales & marketing leaders help firms? : the role of heavy marketing emphasis
Vaid, Sash; Ahearne, Michael - In: Industrial marketing management : the international … 69 (2018), pp. 185-197
Persistent link: https://www.econbiz.de/10011822569
Cover Image
Outside-in marketing capability and firm performance
Mu, Jifeng; Bao, Yongchuan; Sekhon, Tejvir; Qi, Jiayin; … - In: Industrial marketing management : the international … 75 (2018), pp. 37-54
Persistent link: https://www.econbiz.de/10011963369
Cover Image
The impact of marketing capability, operations capability and diversification strategy on performance : a resource-based view
Nath, Prithwiraj; Nachiappan, Subramanian; Ramanathan, … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 317-329
Persistent link: https://www.econbiz.de/10003956198
Cover Image
Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Chen, Yen Chun; Lie, Po-Chien; Arnold, Todd J. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1181-1191
Persistent link: https://www.econbiz.de/10010227782
Cover Image
Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design
Nayal, Kirti; Raut, Rakesh Dulichand; Mangla, Sachin Kumar - In: Industrial marketing management : the international … 115 (2023), pp. 86-98
Persistent link: https://www.econbiz.de/10014454805
Cover Image
Strategic orientations, marketing proactivity and firm market performance
Gotteland, David; Shock, James; Sarin, Shikhar - In: Industrial marketing management : the international … 91 (2020), pp. 610-620
Persistent link: https://www.econbiz.de/10012422374