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The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen; Riebe, Erica - In: Journal of marketing communications 17 (2011) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10008907777
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Special issue: New advertising formats
Pelsmacker, Patrick de (contributor) - 2012
Persistent link: https://www.econbiz.de/10009508039
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Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath; Makhija, Mayank - In: Journal of marketing communications 27 (2021) 2, pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
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Consumer-driven media planning and buying
Schultz, Don E.; Block, Martin P.; Viswanathan, Vijay - In: Journal of marketing communications 24 (2018) 8, pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
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Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa; Mehta, Amisha; Goodlich, Hayley - In: Journal of marketing communications 29 (2023) 1, pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
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Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.; Gunn, R. W.; Kubacki, K. - In: Journal of marketing communications 14 (2008) 1, pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
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The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex; Muehling, Darrel D. - In: Journal of marketing communications 16 (2010) 5, pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
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Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.; Spickett-Jones, J. Graham; Grimes, Tony - In: Journal of marketing communications 13 (2007) 2, pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
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Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.; Nelson, Michelle R.; Terlutter, Ralf - In: Journal of marketing communications 18 (2012) 1, pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
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Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224