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When purchasing professional services supports innovation
D'Antone, Simona; Santos, Juliana Bonomi - In: Industrial marketing management : the international … 58 (2016), pp. 172-186
Persistent link: https://www.econbiz.de/10011549379
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Every cloud has a silver lining : exploring the dark side of value co-creation in B2B service networks
Chowdhury, Ilma Nur; Gruber, Thorsten; Zolkiewski, Judy - In: Industrial marketing management : the international … 55 (2016), pp. 97-109
Persistent link: https://www.econbiz.de/10011503620
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Developing the concept of life-cycle service offering
Rabetino, Rodrigo; Kohtamäki, Marko; Lehtonen, Heini; … - In: Industrial marketing management : the international … 49 (2015), pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
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Driving service innovativeness via collaboration with customers and suppliers : evidence from business-to-business services
Heirati, Nima; Siahtiri, Vida - In: Industrial marketing management : the international … 78 (2019), pp. 6-16
Persistent link: https://www.econbiz.de/10012026076
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Purchasing pension advisory services in Sweden : an interpretive investigation into service conceptions and supplier selection
Bolander, Pernilla; Werr, Andreas; Valk, Wendy van der - In: Industrial marketing management : the international … 71 (2018), pp. 108-122
Persistent link: https://www.econbiz.de/10011871421
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Brand equity in the professional service context : analyzing the impact of employee role behavior and customer-employee rapport
Biedenbach, Galina; Bengtsson, Maria; Wincent, Joakim - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1093-1102
Persistent link: https://www.econbiz.de/10009490296
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Value propositions as communication practice : taking a wider view
Ballantyne, David; Frow, Pennie; Varey, Richard J.; … - In: Industrial marketing management : the international … 40 (2011) 2, pp. 202-210
Persistent link: https://www.econbiz.de/10008934054
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On looking into Vargo and Lusch's concept of generic actors in markets, or “it's all B2B … and beyond!”
Spohrer, James C. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 199-201
Persistent link: https://www.econbiz.de/10008934056
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Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
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It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 181-187
Persistent link: https://www.econbiz.de/10008934076