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Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors
Woisetschläger, David; Hanning, Debra; Backhaus, Christof - In: Industrial marketing management : the international … 52 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011447498
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Product innovation through coopetition in alliances : singular or plural governance?
Bouncken, Ricarda B.; Clauß, Thomas; Fredrich, Viktor - In: Industrial marketing management : the international … 53 (2016), pp. 77-90
Persistent link: https://www.econbiz.de/10011448082
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Service & solution innovation : overview and research agenda
Evanschitzky, Heiner; Wangenheim, Florian V.; … - In: Industrial marketing management : the international … 40 (2011) 5, pp. 657-660
Persistent link: https://www.econbiz.de/10009273132
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Special issue: Service and solution innovation
Woisetschläger, David (contributor) - 2011
Persistent link: https://www.econbiz.de/10009273134
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Post-formational buyer directives : aid or harm for learning and innovation in alliances?
Bouncken, Ricarda B.; Ratzmann, Martin; Covin, Jeffrey G.; … - In: Industrial marketing management : the international … 112 (2023), pp. 27-39
Persistent link: https://www.econbiz.de/10014334264
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Value-creation-capture-equilibrium in new product development alliances : a matter of coopetition, expert power, and alliance importance
Bouncken, Ricarda B.; Fredrich, Viktor; Ritala, Paavo; … - In: Industrial marketing management : the international … 90 (2020), pp. 648-662
Persistent link: https://www.econbiz.de/10012372739